Once you've drawn the buyers in with your title, the next thing to do is
to tell them all about your item with the description. But just what
should you write in your description?
At its heart, your item description is an ad. Without making it too
obvious, you should be writing sales copy. You're trying to get buyers
excited about your products, and that's usually hard - but on eBay, if
you have the right thing to sell and give enough details, the buyers
almost excite themselves.
Technical Details.
Include every technical detail you know, including the item's
manufacturer, its condition, how big it is, where and when it was made,
its history, and anything else special about it. Don't be too boring,
though: the best descriptions are written in friendly, conversational
language, and show a real knowledge of the item. Whatever you do, make
sure you tell the truth!
Remember that most of the people who'll be buying your item will be just
as knowledgeable about it as you are, if not more - this is their
hobby, and they're experts. Don't feel like you need to explain the
basics of the item: just go into as much technical detail as you can. As
a rule, don't write anything in the description if you don't know what
it means, as the chances are someone will, and if you've got it slightly
wrong then you'll look like you don't know what you're talking about.
Interesting Details.
You might find that you enjoy writing a few things about how you got the
item, why you're selling it, and who you think might like it. This
isn't strictly necessary, but it gives your auctions some character and a
personal touch, and can make people more likely to trust you. People
might wonder what you're doing selling 500 CDs all at once, and if you
tell them the reason, then they'll feel reassured that nothing dodgy is
going on. If you're selling them because you're having a baby and you
need the space, just say so.
Write as Much as You Can.
Leave nothing out of your description, even if that seems to you like it
makes it cumbersomely long. There is no way you can be too thorough:
someone, somewhere will appreciate that you took the time to write the
extra information.
Don't assume that anyone who wants extra information will email you to
ask a question: many buyers are shy and won't do it. Think of questions
that buyers might have and add the answers to your description, as
people generally tend to ask the same questions over and over again.
Each time a buyer does email you with a question, you should both answer
their question and update your description so that it will include the
answer next time. If people ask questions that are answered in the
description, try putting these parts of the auction on a line alone, or
in bold, to make them easier to notice.
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